Saturday, May 9, 2015

Robi is helping Internet.org to enter in Bangladesh

[ UPDATE: Internet.org is now available in Bangladesh. You will have to install this app and use a Robi SIM card to avail this service. (Click here for instructions) Another matter of shame for Airtel, they are also announcing it on their website. And they have mentioned "Robi" in the news. Airtel should've taken steps earlier. ]

Robi is one of my favorites. As a brand they have extremely understood what Bangladesh is all about and portrayed it well in their campaigns, ads, designs, and slogan as well. On the other hand they always promote a sense of "good". Whether they are promoting the tant industry or promoting helping people in their ads, they create a sense of responsibility as a brand. This is certainly one of the most positive, well-suited and well thought brand design of Bangladesh.

As a "good-bringer" brand, Robi, the third most used telecom/mobile communication brand in Bangladesh, is assisting internet.org to come into service in the country. While there are rumor that other companies expecially one giant brand (you can guess which one) opposed the entering of internet.org in Bangladesh, Robi has always supported this initiative from the beginning.

Internet.org coming to Bangladesh

Internet.org is a service introduced by Facebook. If initiated in Bangladesh, anybody can use some websites free of cost by logging in to internet.org. This will significantly lower the internet cost from the customer end.

The telecom giants opposed internet.org and introduced various Facebook packs just so that people don't see the need for it. But it is finally happening. Internet.org is going to be launched in Bangladesh.

If it is launched you will be able to browse some websites for free by installing their app on mobile or on PC. At first some government websites will be available for free browsing. Eventually there will be other websites available.

More information:
Prothom Alo news source
Internet.org Website
Internet.org Facebook page

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