I have started this blog today, on 5 May 2015, to write little notes about the brands in BD. Bangladesh has a vast population. Count me as well as a part of that population. They use many brands each and everyday. Some are closer to their hearts.
And even after that they know very less about those brands.
These are just the tip of the iceberg. Branding is a comparatively recent branch of study in Marketing. But it has flourished with its own vastness and insightful theories.
Hope you like this blog as much as you love branding.
And even after that they know very less about those brands.
- Some brands speak for themselves.
- Some brands are extinct. Such as Aromatic, Rexona.
- Some brands have the most compelling advertisements ever made in Bangladesh. Such as Phillips, Haircode.
- Some brands can improve life. Such as Fair and Lovely.
- Some brands that are better than their products!
- Some brands have the most insightful understanding of BD culture.
- Some brands that have the most beautiful ads but undermined. Such as Cute.
- Some brands are failing miserably to fulfill customer expectation from the brand.
- ...And many other vast areas to explain and write about.
These are just the tip of the iceberg. Branding is a comparatively recent branch of study in Marketing. But it has flourished with its own vastness and insightful theories.
Hope you like this blog as much as you love branding.
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